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IBC2022 Spotlights Leading-Edge Creativity and Decisive Social Interventions in Awards Shortlist

  • IBC Innovation Awards shortlist highlights advances in audience engagement
  • IBC Social Impact Awards demonstrate vital importance of equality and sustainability initiatives
  • Pre-show virtual ceremony to be followed by live celebration at IBC2022

London, UK, 6 July – IBC has announced the 2022 shortlist for its prestigious Innovation and Social Impact Awards. The IBC Innovation Awards reward collaborative efforts in developing new solutions for real-world challenges; the IBC Social Impact Awards recognise new efforts in equality, diversity, environmental concerns and social  engagement. All the winners will be announced in a unique, digital-first online presentation on Monday 5  September at 16.00 BST, with trophies presented at a special networking event, onsite at IBC on Sunday evening, 11 September.

Dick Hobbs, Executive Producer of IBC Awards and chair of the Innovation Awards Jury, said: “Seeing the best of what our industry can achieve, the IBC Awards always point to the current high spots, where technology and creativity meet audience expectations and global concerns. This year’s Innovation Awards see a lot of really engaging augmented reality production, and the Social Impact Awards show the industry coming together to create a more equitable, more stable world – and one in which the media industry can continue to play a key role.”

IBC introduced awards for social impact in 2019. Chair of the judges is Ade Rawcliffe. “We were overwhelmed by the depth and quality of this year’s entries – congratulations and thanks to everyone who entered,” she said.

“The quality of the finalists from around the world is testament to the importance of social impact to many businesses and creative companies,” Rawcliffe explained. “It is no longer just a ‘nice to have’ but an essential part of any company strategy. Given the platform we in the media have, it is our responsibility to drive societal change, create more equitable and inclusive societies, and encourage sustainable behaviours.”

The finalists for environment and sustainability projects are:

  • Sky Sports for Game Zero, a Premier League football match with full television coverage and net zero 
    carbon impact
  • WaterBear, supported by Nikon, an interactive streaming platform dedicated to the future of the 
  • SmartFM, advances in transmitter technology to reduce power consumption and CO2 output by 40%