Interviewee: Jeroen Millenaar, Manager Engineering, Broadcast Partners
Company: Broadcast Partners
Location: Netherlands (Terneuzen, Utrecht)
Products:
Since 1979, Broadcast Partners has been the leading provider of FM and DAB transmitter networks across the Netherlands and Flanders. As the market leader in transmitter network management in the Benelux region, the company supports major radio broadcasters such as Radio 538, Qmusic, and NPO, while also delivering broadcast technology internationally and developing innovative solutions in-house.
Driven by their motto, “We make radio happen,” Broadcast Partners goes beyond technology supply - acting as a trusted advisor to clients in making strategic technical decisions. To maintain their leadership and meet the growing demands of modern radio transmission, the company sought to upgrade their infrastructure with solutions offering energy efficiency, cost savings, and robust performance.
Broadcast Partners has enjoyed a long-standing partnership with WorldCast, relying on their high quality APT codecs for audio transport. A highlight of this relationship includes the APT Multi-Channel Codec, designed to transmit four audio channels - a system they describe as “one of the most reliable we’ve ever used.” Beyond the hardware, WorldCast’s outstanding technical support played a critical role in solidifying the partnership.
Additionally, Broadcast Partners has long integrated Audemat FMB80 RDS encoders into their network, ensuring seamless and reliable radio data transmission for years. These technologies laid the foundation for their decision to expand the relationship further with WorldCast Systems, this time through Ecreso FM transmitters.
In 2024, Broadcast Partners rolled out a complete range of 61 Ecreso FM AiO Series (1kW–2kW), 1+1 configurations, and N+1 systems. This marked their first major deployment of Ecreso transmitters, alongside a simultaneous upgrade to over 50 new-generation APT codecs with SynchroStreamfor their synchronized linear audio distribution network.
Key factors in choosing Ecreso included:
While they currently use MPX inputs due to existing client infrastructure, the AiO Series’ built-in APT IP decoder, SmartFM energy-saving technology, 5-band sound processor and built-in RDS encoder provide future flexibility. The intuitive GUI also simplifies day-to-day transmitter management.
With proven products and exceptional support, WorldCast Systems continues to play a vital role in helping Broadcast Partners deliver rock-solid, cost-effective radio transmission to millions of listeners across the Netherlands.
- Jeroen Millenaar, Manager Engineering, Broadcast Partners
